I’m Trina Notman.

I help businesses grow with purpose, personality, and profit.

Work with Me

Why West of Ordinary Strategies

West of Ordinary means taking a path most people don’t take to get to a place most people can’t imagine.

It’s choosing originality over conformity and clarity over complexity to develop strategy that actually moves the needle.

I help businesses maximize their impact and profit using deep expertise in marketing, storytelling, and business strategy to unlock smarter growth.

If you’re ready to move beyond what’s always been done and toward a bolder, more deliberate future, you’re in the right place.

Black and white aerial view of rocky coastline, a path that is West of Ordinary, with dense forest and boats in the ocean.

Meet the Principal

I’m Trina, a senior strategic advisor who works alongside business owners and leadership teams to help identify untapped growth opportunities and focus effort where it will have the greatest impact.

With more than 20 years in marketing, sales, communications, and business leadership, I’ve helped shape direction, sharpen positioning, and turn bold ideas into measurable business results.

Backed by an MBA, an early career in journalism, and executive training from Columbia Business School and Harvard Business School, I blend clear strategy with a sharp instinct for story and audience.

Connect on LinkedIn

  • "Trina’s marketing expertise and innovative business strategies helped take us to the next level. She brought thoughtful ideas we never would have considered on our own. Every recommendation she made truly benefited our company."

    —Tanya Gramuglia, Kēlo Cannabis

  • "Trina has a keen ability to lead a team into meaningful action. She created space for people to bring their passions, insights, and creativity, inspiring them to think outside the box while keeping conversations focused, grounded, and realistic."

    —Janet Docherty, Merridale Cidery & Distillery

  • "Trina brought fresh, strategic thinking to support sustainable, scalable growth at Workjoy. She has a distinctive ability to distill complex challenges into clear, actionable direction. And her energy made the engagement highly effective and genuinely enjoyable."

    —Katherine Tilley, The Workjoy Co.

My Services

Explore my range of services designed to help you move forward with confidence, wherever you're headed next.

  • This long-term strategy defines where your business is going over the next three years and why it matters. We identify your growth priorities, and the strategic choices required to get there.

  • Together, we define clear objectives, key messages, channels, and success measures so every effort is intentional and aligned. The result is a cohesive, realistic plan that drives reach, engagement, and profit.

  • I help brands turn strategic insight into bold, memorable ideas. You can expect creative campaign concepts designed to get noticed, get shared, and get results.

  • These high-energy sessions are structured idea labs designed to challenge assumptions and unlock fresh thinking. Teams leave energized, aligned, and ready to explore what’s truly possible.

  • These facilitated workshops help leadership teams step back and gain clarity on who they are, what they stand for, and where to focus next. We align brand, business priorities, and decision-making so everyone is pulling in the same direction.

  • This is a clear-eyed assessment of how your marketing is really performing. We evaluate messaging, channels, and effort to identify what’s working, what’s not, and where to optimize.

  • Every business is different, and sometimes the right support doesn’t fit into a predefined service. We’ll talk through your goals, challenges, and opportunities, and shape a custom approach that helps you move forward with clarity and confidence.

Work With Me

Get in Touch!

Schedule a free 1:1 introductory session with me to discuss your business needs.

Book a Consultation