I’m Trina Notman.
I help businesses focus on the right strategies to drive revenue and measurable growth.
“Trina turns my ideas into money.” - Client
Why West of Ordinary Strategies
West of Ordinary means taking a path most people don’t take to get to a place most people can’t imagine.
It’s choosing originality over conformity and clarity over complexity to develop strategy that actually moves the needle.
I help businesses maximize their impact and profit using deep expertise in marketing, storytelling, and business strategy to unlock smarter growth.
If you’re ready to move beyond what’s always been done and toward a bolder, more deliberate future, you’re in the right place.
Meet the Principal
I’m Trina, a senior strategic advisor who works alongside business owners and leadership teams to help identify untapped growth opportunities and focus effort where it will have the greatest impact.
With more than 20 years in marketing, sales, communications, and business leadership, I’ve helped shape direction, sharpen positioning, and turn bold ideas into measurable business results.
Backed by an MBA, an early career in journalism, and executive training from Columbia Business School and Harvard Business School, I blend clear strategy with a sharp instinct for story and audience.
How We Build Your Business
Explore my range of services designed to help you move forward with confidence, wherever you're headed next.
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I help entrepreneurs sharpen their strategy and build businesses that grow with clarity, confidence, and momentum. Whether it’s uncovering new growth opportunities, strengthening your market positioning, or building a thought leadership platform that increases your visibility and credibility, I help you create the kind of strategic traction that drives revenue and long-term growth.
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These high-energy sessions are structured idea labs designed to challenge assumptions and unlock fresh thinking. Teams leave energized, aligned, and ready to explore what’s truly possible.
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This is a clear-eyed assessment of how your marketing is really performing. We evaluate messaging, channels, and effort to identify what’s working, what’s not, and where to optimize.
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This long-term strategy defines where your business is going over the next three years and why it matters. We identify your growth priorities, and the strategic choices required to get there.
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I help brands turn strategic insight into bold, memorable ideas that make money. You can expect creative campaign concepts designed to get noticed, get shared, and get results.
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Every business is different, and sometimes the right support doesn’t fit into a predefined service. We’ll talk through your goals, challenges, and opportunities, and shape a custom approach that helps you move forward with clarity and confidence.
Get in Touch!
Schedule a free 1:1 introductory session with me to talk about your business.
You’ll walk away with a sharper perspective on what’s working, what’s not, and where to focus next.